Create a unique Video page that is capapble of standing apart from the rest. The key to marketing on Video is to not look just like the other guys. Almost everyone uses Video these days, so you must be different if you want to be noticed before one of your competitors is.
It is truly a myth that every business HAS to be on Video. The cost of the time taken to plan your campaigns, maintain your page, communicate with fans, and advertise can become a massive burden on a small business owner. Consider carefully if the costs will be outweighed by the profit increases.
Think of Video as a dialogue. A lot of people when they begin Video marketing, talk AT their audience. You need to talk WITH your audience. Feel like you are having a conversation with them, not like you are announcing things to them. Remember, Video is a social medium. You need to be social.
Always be sure that you're answering things when people ask you questions or leave you comments. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. If you have a page on your site that holds the information they need, share the link with them.
When you get advice about "the best" of something, such as the best type of post, or the best type of content, or the best time to post, it will already no longer be the best. Why? Because your competition has read that post too and will be following it. Research your target audience and figure out your own personal "bests".
Never rely on anyone else's advice as to when the best time for updating your page is. While a non-profit may find people are more charitable why not try these out on the weekend, that doesn't mean your customers aren't actually checking out your page at work. Do your own research to figure out when you should be posting.
Look for other brand's best practices and learn from them. Video is not a new medium anymore. There are tons of companies dealing with Video marketing every single minute of the day. Look into what seems to be moving the needle, and figure out how your brand or company can be doing the same.
Respond to your fans. Remember Video is social! Your fans have begun following you because they are interested in what you have to offer. They want to communicate with you. If they are writing questions or having a conversation, get involved back. Answer those questions and get in the conversation. It'll build a lot of loyalty among your followers.
Nearly every business could use a marketing boost these days, and with virtually zero over-head, Video is the go-to medium. Hopefully this article puts you in the position to begin mastering the ways of "friending" and accumulating a wide audience of customers. The more effort you put into your Video campaign, the greater the rewards for your company will be.